General Motors is looking to become more competitive in China’s emerging auto market. Already, GM commands a market share of almost 15 percent in China, fueled by demand for its Buick Excelle and Chevrolet Sail cars. But the automaker plans on introducing several new models over the next two years to drive even greater market share.“GM will continue to make China one of our priorities,” GM CEO Dan Akerson told reporters in Beijing this week.
GM sold 2.35 million vehicles in the China last year, helping it narrow the gap in global sales with Toyota Motor Corp., the world’s largest automaker. China has also surpassed the United States as GM’s biggest market. In addition to new models, a strong partnership with SAIC Motor Corp., the nation’s largest domestic automaker, is expected to help GM’s growth.
“GM is pretty well positioned in China in terms of product portfolio and strong local partnerships, especially with SAIC,” said John Zeng, an analyst with J.D. Power Asia Pacific in Shanghai. “But what GM may need to do is to produce sport-utility vehicles locally, as it’s the fastest-growing passenger car segment in China.”
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