02.2011 ~ New Cars, Car Reviews, Car Shows, Car Photos

2.25.2011

Chevrolet Equinox: Still The Fastest-Selling Vehicle In Its Class

For all its many benefits and features, the Chevrolet Equinox doesn’t quite have the same reputation for speed as cars like its Chevy teammate, the Corvette. But it turns out the Equinox is far and away the fastest compact crossover on the road today—at least in terms of sales. Customers are snapping up Equinoxes at a faster rate than many of its in-segment competition. In fact, last month saw the Chevy crossover spend an average of just 15 days on a dealer’s lot before being purchased, half the time of its rivals.

Of course, this makes plenty of sense, since not only is the Equinox a sales leader, but it’s also the most fuel-efficient vehicle in its segment. Holstering a responsive 2.4-liter Ecotec engine that’s mated to an advanced six-speed automatic, it achieves 22 mpg city/32 mpg highway, which is the same city rating as a Toyota Camry and a better highway mark than a Ford Escape, even the hybrid version.

Used Cars Chantilly said the Chevy delivers best-in-class rear legroom, too, courtesy of its MultiFlex seating system. This allows the rear seat to slide back and forth almost 8 inches to optimize not only legroom, but cargo room as well. In fact, with the rear seat pulled all the way forward, the Equinox can carry more than 31.4 cubic feet of groceries, sports equipment or just about anything else. Which comes in handy, because the Equinox carries a long list of third-party awards as well. These include earning a Top Safety Pick rating from the Insurance Institute for Highway Safety, being named a 2010 Best Buy by Consumer’s Digest and getting recognized as Best in Class by the AutoPacific 2010 Ideal Vehicle Awards.

So it’s unsurprising that “We don’t expect sales to slow any time soon,” according to Kerry Whelan, owner and president of Buff Whelan Chevrolet in Sterling Heights, Mich. “Almost everyone who test drives an Equinox leaves with an Equinox because of how well it drives, its interior design, and its fuel economy.”

Consumers have been intrigued by GM’s extended-range EV, the Chevrolet Volt. But until now, few have been able to get behind the wheel. Luckily, the wait is almost over as Chevrolet dealerships in initial launch markets of California, Connecticut, Maryland, Michigan, New Jersey, New York, Texas, Virginia and Washington, D.C. will be receiving dedicated Volt demonstration vehicles for customer test drives over the next few weeks.

According to the GM research, the innovative Volt is helping to drive new customers to dealer showrooms floors. The impressive fuel efficiency achieved by the Volt has also exposed customers to other fuel-efficiency Chevy products, like the Malibu and the Equinox.

“We know the best way to experience the Volt is to get behind the wheel and drive it. Now dealers will have the ability to allow consumers to form their own opinions of the Volt through test drives and demonstrations,” said Cristi Landy, Chevrolet marketing director.

Over the next few months, 550 demonstration Volts will be delivered to Chevy dealers. Certified Preowned Chevrolet Virginia said by year’s end, more than 2,500 U.S. dealers will receive a dedicated Volt specifically for test drives. Unwavering interest in the Volt has also led to the expedited nationwide launch of the Volt later this year.

It looks like Chevy customers have won the daily double: Shortly after Motor Trend recognized the amazing Chevrolet Volt as the magazine’s 2011 Car of the Year, it was the all-new Chevrolet Silverado HD that took home top honors as the Motor Trend 2011 Truck of the Year.

A key reason: It turns out that the Chevy HD roster weighs significantly less than the Ford Super Duty competition all down the line, eliminating many of the purported horsepower/torque advantages being trumpeted by the Silverado’s arch-rival. In fact, according to MT, the Chevrolet models boasted better power-to-weight ratios, a nicer ride with better handling and on-road feel, as-tested MSRPs up to $13,000 less than the Ford’s, better acceleration, and even better observed fuel economy. Oh, and “the entire crew universally preferred the shifting smoothness of the Allison (diesel) and Hydra-Matic (gas) transmissions over the Fords’ six-speeds.”

Other factors called out by the magazine as Silverado HD benefits include:

* A payload rating of up to 21,700 lbs.
* The addition of 32 hp and 105 lb.-ft. of torque to its 6.6-liter Duramax diesel, which now makes 397 horses and 765 lb.-ft. of twist—and 63 percent less NOx emissions than the 2010 model
* A higher front-axle weight rating
* Fully boxed frames with more cross sections, more high-strength steel and hydroformed front sections
* An attractive interior with easy-to-use controls

“On the outside, the 2011 Chevrolet Silverado HD appears to have been given a subtle makeover, but it’s what’s under the skin that makes this truck a winner,” said Angus MacKenzie, editor in chief for Motor Trend. “Chevy engineers focused on three key areas—powertrain, frame, and suspension—to deliver a truck with significantly improved capability and more refinement.”

The bottom line according to MT: “The trucks in this category may be expensive, but the Chevrolet heavy-duty line offers a value that’s tough to ignore. No wonder it’s this year’s Truck of the Year.”

The next-generation of the Chevrolet Volt could see as much as $7,500 taken off the base price. Thanks to expanding production levels and use of a more advanced battery, the next Volt could receive a 17 percent discount over the current model.

When federal tax incentives are factored in, the next Volt could easily come in below the $30,000 mark. That would make it far more competitive, especially considering that Nissan’s all-electric Leaf is priced from $32,780.

“As with any new technology – from plasma TVs to cell phones – the production costs lower with learnings gained with each generation,” said GM spokesman Robert Peterson. “We expect to see similar cost savings, either through the development or improvement of technologies, or reduced production costs.”

As for the current model, GM CEO Dan Akerson wants to see production of electric-drive vehicles increase. The automaker plans to build 25,000 Volts this year, and another 120,000 Volts next year. Another vehicle may soon receive the Volt’s innovative electric powertrain.

As one of the must-see events on television, the Super Bowl has become famous for featuring innovative, and expensive, commercial spots. During Super Bowl XLV Sunday, Chevrolet will have plenty of spots as it highlights the Camaro, Cruze Eco, Silverado HD and the Volt.

Chevy’s ads will run pre-game, during the game and post-game. One longer-form Chevrolet spot will air during the “Glee” episode following the Super Bowl.

“Chevrolet has a lot of great news to share right now, and where else do you get to talk to 95 million Americans all at once?” said Joel Ewanick, global chief marketing officer of General Motors. “Chevrolet is using the biggest broadcast day of the year, all day, to talk about the Volt, the North American Car of the Year; the Silverado HD, Motor Trend’s Truck of the Year; the 42-mile-per-gallon Cruze Eco; and the best-selling Camaro.”

Having several ads peppered throughout the Super Bowl is important for GM, which is aiming to highlight the diversity of the Chevrolet lineup. To get a sneak peak at these news spots, see the videos below.

The all-new Chevrolet Volt is an ideal example of how General Motors is staking out a leadership position in the battle to protect the environment, and that includes efforts well beyond providing up to 50 miles of all-electric, emissions-free driving on a single charge of its batteries. For example, GM has developed a new process that will keep some 100,000 lbs. of oil-soaked plastic waste from the Gulf of Mexico out of America’s landfills and incinerators.

The material comes from approximately 100 miles of plastic booms that have been used to soak up excess oil in the Gulf along the coasts of Alabama and Louisiana, and goes through a four-step process overseen by four different GM partners:

* Heritage Environmental collects the material

* Mobile Fluid Recovery dries it and eliminates the absorbed oil and wastewater

* Lucent Polymers prepares the material for die-mold production

* GDC Inc. then uses a patented process to combine that material with other plastic compounds to help produce the actual components

The finished parts are used to assist with airflow around the Volt’s radiator and are made of 25 percent boom material, 25 percent recycled tires from GM testing facilities and 50 percent other post-consumer recycled plastic and polymers. GM is expecting to harvest enough boom material to use it on parts for other vehicles, too.

“Creative recycling is one extension of GM’s overall strategy to reduce its environmental impact,” said Mike Robinson, GM vice president of Environment, Energy and Safety Policy. “We reuse and recycle material by-products at our 76 landfill-free facilities every day. This is a good example of using this expertise and applying it to a greater magnitude.”

When Chevrolet set out to design the all-new 2011 Cruze, safety was a top priority. That’s why the Cruze boasts the most standard safety features in its class. And that, in turn, is only one of the reasons why the Chevrolet Cruze just set a brand-new benchmark in National Highway Transportation Safety Administration (NHTSA) crash-test ratings.

In the fall of 2010, NHTSA instituted a new, stricter grading scale, leveraging more rigorous front- and side-crash tests, along with a rollover-resistance test, for use 2011 model-year vehicles. Even in these more challenging evaluations, the Cruze received perfect five-star ratings in each of the individual crash-impact conditions—the first vehicle ever to achieve this feat. The result? The innovative Chevy received an overall vehicle score of five stars, the highest rating possible.

Significantly, the Cruze was named a 2011 Top Safety Pick by the Insurance Institute for Highway Safety, too, after scoring the highest possible ratings in the IIHS’ front, side, rear and rollover crash protection.

Third-party recognition like this is a direct reflection of Chevrolet’s commitment to continuous safety—before, during and after a crash. Contributing to these efforts are standard safety features like Stabilitrak electronic stability control, the Panic Brake Assist and Enhanced Smart Pedal/Brake Override system, a segment-first 10 standard airbags (including the segment’s first front knee airbags), and the Onstar safety and security package.

“Cruze has achieved five-star crash safety scores everywhere it is rated in the world. This is the direct result of our global engineering team’s focused effort,” said Jeff Boyer, General Motors’ executive director of vehicle safety. “These safety ratings reflect the confidence we have in Cruze’s state-of-the-art safety technologies and overall crashworthiness.”

One of the world’s premiere providers of information about the energy industry—Hart Energy—recently honored General Motors with its Energy and Environmental Excellence Award for the automaker’s progress in the sustainable use of global natural resources and reducing its environmental footprint.

A key to achieving this honor? GM’s comprehensive approach to greening the auto industry. This naturally includes building high-efficiency new products like the Chevrolet Volt—capable of delivering up to 50 miles of all-electric, no-emissions driving—and the Chevrolet Cruze, which can achieve 42 mpg in highway driving. But significantly, the automaker’s efforts also extend to how those vehicles are being built in the first place.

For example, oil-soaked material from cleanup work in the Gulf of Mexico is being used to make parts for the Volt, while recycled denim from worn blue jeans is being repurposed for the sound-deadening insulation in the Cruze.

The company recently achieved another environmental landmark as well. In 2008, GM dedicated itself to ensuring 50 percent of its facilities worldwide were landfill-free by the end of last year, a goal that automaker has now surpassed. A total of 76 (52 percent) of its facilities reached this status in 2010, meaning that all waste generated from their normal operations was being reused, recycled or converted to energy. This includes some 2.5 million tons of waste material last year alone. And as a result of its dedication to recycling, GM estimates it prevented the equivalent of 8.4 million tons of carbon dioxide emissions from entering the atmosphere.

“It’s all about being creative and lean, and rethinking traditional manufacturing processes,” said John Bradburn, manager of GM’s waste-reduction efforts. “When you think of what it would take for a family of four to not produce any trash for a year, that’s quite a task. This is 76 sites around the world and about 70,000 employees committed to the cause.”

This week, the 2012 Chevrolet Camaro ZL1 debuted at the Chicago Auto Show . Launching in early 2012, the new ZL1 features cutting-edge performance systems that makes it the most technologically advanced Camaro ever built.

Motivating this new model is a supercharged V-8 engine producing 550 horsepower. But aside from overwhelming power, Chevrolet insists that there’s plenty of innovative technology that will help the ZL1 really perform. This tech includes advanced and highly refined chassis and suspension systems that will help the ZL1 deliver balanced, track-ready handling and braking power.

“Camaro ZL1 is about high-tech performance and design, and is a type of car no one has ever brought to this segment previously,” said Rick Scheidt, vice president of Chevrolet marketing. “It’s the most technically advanced Camaro ever, so we’ve chosen a name from the most elite and exclusive Camaro in history.”

Although this high-performance Camaro doesn’t carry the iconic Z28 badging, the ZL1 name is derived from a 1960s era all-aluminum racing engine of the same name. A few production 1969 Camaros also carried the ZL1 designation, and went on to achieve mythical status among enthusiasts.

When developing the ZL1, engineers were tasked with creating a vehicle that provided optimal performance for road-racing circuits, while also delivering excellent driving dynamics on the street. In achieving this goal, the Camaro’s existing systems were improved upon, including its electric power steering and Magnetic Ride Control, the world’s fastest-reacting suspension system.

“Everything about the ZL1’s design is directly related to its technology and serious performance, especially aerodynamics,” said Ed Welburn, vice president, Global Design. “Our designers’ goal was to execute that function-oriented design with beautifully sculpted forms, creating an imposing, powerful persona. Function becomes the aesthetic. The intent is a car that delivers on the attitude it projects.”

Inside, the 2012 Camaro ZL1 will come standard with plenty of creature comforts as well including:

Six-way power driver and passenger seats
Unique instrument panel and door panel inserts; and ZL1-logo sill plates
Steering wheel audio controls with Bluetooth capability
Wireless PDIM and USB-port
Boston Acoustics premium audio system
Rear parking assist
Rear camera system (displayed in the inside rearview mirror).

Chevrolet is still developing and refining this model, but it’s currently slated to arrive in showrooms at the beginning of next year. Stay tuned for additional details.

Unveiled just this week at the Chicago Auto Show, the range-topping 2012 Camaro ZL1 promises to be the most powerful and most advanced Camaro ever produced.

At the heart of this high-performance machine is a LSA 6.2-liter supercharged V-8 engine that produces an estimated 550 horsepower and 550 pound-feet of torque. Aside from being built on GM’s renowned small-block V8 architecture, this unit has technically advanced features including an intercooled supercharger system, premium heat-resistant aluminum cylinder heads and many other details. All these features are designed to ensure its exceptional performance is delivered with smoothness and refinement.

“The LSA is the ultimate engine for the ultimate Camaro,” said John Rydzewski, assistant chief engineer for small-block engines. “It has a broad power band that matches the Camaro ZL1’s performance capabilities at every notch on the tachometer.”

The powerful LSA engine can also be found in the Cadillac CTS-V. However, the Camaro’s engine has many unique components that differentiate it from the Cadillac application, such as:

* Black intercooler housing with unique heat exchanger and plumbing to accommodate the Camaro engine compartment
* Cast stainless steel exhaust manifolds for enhanced thermal management
* Camaro-specific oil pan
* Revised accessory drive with unique alternator and air conditioning compressor
* Idler pulley in place of the conventional power steering pump pulley, because of the use of electric power steering
* Special engine cover in red.

An Eaton supercharger complements this engine by helping the LSA deliver a broad range of power through the rpm band, giving the engine great low-end torque and excellent horsepower at higher rpm.

“The design of the supercharger’s rotating internal components extends its effective range, giving the engine a wide, flat power band that is usable at all rpm levels,” said Rydzewski, assistant chief engineer. “Whether at low speeds or on the highway, the feeling of power is instant, strong and sustained.”

GM is still putting the final touches on this model, but the ZL1 should arrive in showrooms early next year.

Any electric vehicle features a battery capable of varying degrees of performance in different temperatures. But the Chevrolet Volt’s 435-pound battery pack has been specially designed to remain at the right temperature no matter what, thanks to active thermal management.

“Every battery has a temperature sweet spot where it provides the optimal blend of power output, energy capacity and long life and we keep the Volt right on that target,” said Bill Wallace, General Motors director of Global Battery Systems. Batteries that are too cold are reluctant to release electrons while batteries that run too hot can see a significantly shorter life.

The Volt’s T-shaped battery pack surrounds a cooling fan, and the design of the pack ensures proper temperature distribution. Additionally, the battery pack features its own cooling circuit that is similar to, but independent from, the engine cooling system.

“Three different systems are used to regulate the temperature of the coolant,” said Wallace. “When the Volt is plugged in and charging in cold weather, an electric heater at the front of the battery pack is used to warm the coolant and pre-heat the battery. During normal operations, the coolant is passed through a heat exchanger at the front of the car, while a chiller in the air conditioning circuit can be used to dissipate heat from the battery when temperatures really climb.”

The longevity and reliability of the battery are among the biggest challenges in the development of an electric car. But, thanks to GM’s experience in building and testing fuel cell stacks (remember the EV1?), GM engineers and researchers were able to employ clever thinking to maintain even temperature distribution in the Chevy Volt.

Chevrolet aired a number of ads during Super Bowl XLV, but one in particular stood out. According to Nielsen, Chevrolet’s “Miss Evelyn’s Wild Ride” spot for the Chevrolet Camaro was the most-watched television advertisement of all time.

Nielsen estimates that 119,638,000 people watched the Camaro spot. The previous most-watched ad was a Doritos commercial from 2010, with 116 million viewers.

“The Super Bowl is clearly a great opportunity to reach a large audience,” said Kevin Mayer, director, Chevrolet Advertising and Sales Promotion. “The challenge is to tell a story that captures their imaginations, and increases their consideration of your brand. Based on the results we have seen, I think Chevrolet successfully met that challenge during Super Bowl XLV.”

If you weren’t among the millions of viewers that already watched the “Miss Evelyn’s Wild Ride” spot, you can watch it below.

General Motors is looking to become more competitive in China’s emerging auto market. Already, GM commands a market share of almost 15 percent in China, fueled by demand for its Buick Excelle and Chevrolet Sail cars. But the automaker plans on introducing several new models over the next two years to drive even greater market share.

“GM will continue to make China one of our priorities,” GM CEO Dan Akerson told reporters in Beijing this week.

GM sold 2.35 million vehicles in the China last year, helping it narrow the gap in global sales with Toyota Motor Corp., the world’s largest automaker. China has also surpassed the United States as GM’s biggest market. In addition to new models, a strong partnership with SAIC Motor Corp., the nation’s largest domestic automaker, is expected to help GM’s growth.

“GM is pretty well positioned in China in terms of product portfolio and strong local partnerships, especially with SAIC,” said John Zeng, an analyst with J.D. Power Asia Pacific in Shanghai. “But what GM may need to do is to produce sport-utility vehicles locally, as it’s the fastest-growing passenger car segment in China.”

The all-new Chevrolet Cruze continues to earn praise, and the latest is from Canadian auto journalists. The Automobile Journalists Association of Canada (AJAC) has named the Cruze the “2011 Canadian Car of the Year.”

“We are very proud to receive AJAC’s 2011 Canadian Car of the Year honours for the all-new Chevrolet Cruze, which reflects a major refocusing of investment on smaller vehicles and fuel efficient technologies,” said Kevin Williams, GM of Canada’s president and managing director. “The Cruze represents our line in the sand: We’re playing to win – and delivering the goods – in the small car business.”

Each year, the AJAC gives an award to a new vehicle that excels in head-to-head evaluations performed by over 70 of Canada’s leading automotive journalists. This year’s competition included 144 new vehicles.

Cruze embodies Chevrolet’s commitment to building refined, fuel-efficient vehicles. The new model features fuel-efficient four-cylinder engines combined and a ECO model that delivers class-leading fuel economy. Safety is also assured thanks to 10 standard airbags, along with available OnStar connectivity.

The Chevy Cruze continues to shake up the compact car segment, and it’s helping boost GM’s market share in this highly competitive niche.

General Motors has introduced its own infotainment system to battle Ford’s AppLink and Toyota’s recently unveiled Entune system. Chevrolet Mylink will add stereo audio streaming and wireless control of smart phones, building on the voice-activated Bluetooth hands-free calling capability already offered in most Chevy vehicles. Users will also be able to access apps through either the steering wheel controls or the console-mounted touchscreen. The system will make its debut on the 2012 Volt and Equinox

“There is a new generation of car buyers who don’t want to settle for mass market radio,” said Rick Scheidt, vice president of Chevrolet Marketing. “They want to create their own individual stations and have access to them wherever they are. Chevrolet vehicles have offered customers the ability to use portable media devices since 2006 and the introduction of MyLink takes media personalization to a new level.”

Initially, only Stitcher and Pandora will be available, but more apps will follow later this year. The system also provides voice-control functionality via Nuance. MyLink will also be available with PowerMat’s inductive charging system, which will prevent your Bluetooth-tethered phone running out of juice.

MyLink retains all the capabilities of today’s entertainment units, including AM/FM/XM tuners, CD player with MP3 playback, auxiliary and USB inputs. But, Karl Stracke, vice president for Global Product Engineering, says, “These are the essentials and we’re building from there.”

In a move that could have a far-reaching impact on the industry’s approach to in-car technologies, General Motors recently announced that its OnStar system would go on sale this spring as a stand-alone package that can be installed on both older GM vehicles as well as those from other automakers. In addition, the setup will be available through national electronics retailers, beginning with Best Buy.

“We’re proud to be OnStar’s first strategic retail partner for this innovative offering, which is one more way Best Buy can help our customers stay connected whenever and wherever they want,” said Lisa Farrell, a Best Buy senior vice president. “We provide a one-stop solution for consumers. In addition to purchasing the device at Best Buy, we offer our customers the convenience of having it installed by our Geek Squad Auto Techs—all at one location.”

Best Buy and other stores will sell and install Onstar rearview mirrors that have all the relevant technologies in one package. The cost will be $299 for the hardware, and GM expects installation to add another $75-$100 to the total. The process is just a matter of swapping rearview mirrors and attaching the new one to a power source, which should take less than an hour. After that, you can choose from a number of different OnStar packages, with prices beginning at $18.95 per month/$199 per year.

Specific OnStar services will include:

* Automatic Crash Response, which automatically contacts an OnStar advisor if the vehicle has been in an accident.
* Emergency Services Link, offering an immediate connection to a specially trained emergency advisor through a single button push.
* Stolen Vehicle Location Assistance, capable of locating a vehicle through its internal GPS system.
* Turn-by-Turn Navigation, delivering spoken-word, turn-by-turn driving directions.
* Roadside Assistance, providing a connection to OnStar for non-emergency situations including lockouts and flat tires.
* Hands-Free Calling, with the ability to make hands-free, voice-activated calls via a Bluetooth-compatible phone or through the OnStar system itself.

Notably, however, you don’t need to have a mobile phone, or even own one, to take advantage of OnStar services.

General Motors says the new OnStar mirror has been certified to be compatible with “99 percent of the top 20 selling non-GM vehicles over the last 10 years, or approximately 55 million cars and trucks.” And of course, the company will continue to certify new vehicles as time goes on.

“For years, thousands of drivers have asked us to get OnStar in vehicles that didn’t feature it as standard,” said Chris Preuss, OnStar president. “With the retail product that we’ve introduced today they certainly can. This move into the consumer electronics space represents the biggest development in our business model since introducing OnStar as standard across all GM products several years ago. It represents a quantum leap forward in our plans to grow our business and provide a strong new revenue base for GM and OnStar from which we can further develop our core offerings in the factory-equipped market.”

General Motors is taking aim at Ford’s SYNC infotainment system with the all-new Chevrolet MyLink. The system will allow drivers to utilize mobile communications in the vehicle through an in-dash interface and voice commands.

“Chevrolet MyLink is the next logical step for in-vehicle connectivity,” said Karl Stracke, vice president for Global Product Engineering. “MyLink leverages the mobile broadband capability and the sophisticated, online services made possible by today’s smart phones.”

MyLink offers the safety and security of OnStar, as well as entertainment thanks to AM/FM/XM tuners, CD player with MP3 playback, auxiliary and USB inputs. But the system also offers an enhanced hands-free voice control system that enables verbal control of smartphone applications.

Chevy MyLink will make its debut on the 2012 Chevrolet Volt and Equinox this fall. It will expand to other vehicles in the Chevrolet lineup over the next 18 months.

Just how efficient is the Volt in real world driving? Well, if you ask Lyle Dennis, the owner of a famous website

he’ll have some impressive statistics for you. Since receiving a Volt for testing on November 11th, he’s racked up 5,100 miles while burning just 46 gallons of gas.

While Dennis’ 60 mile daily commute is beyond the Volt’s normal electric range of around 40 miles, he discovered that it’s still an extremely fuel-efficient vehicle. Although his commute requires the use of the Volt’s gasoline engine, he’s still averaging an impressive 111 miles per gallon. By comparison, the Toyota Prius hybrid averages 51 mpg city and 48 mpg highway.

On his popular website, Dennis detailed his time in the Volt and shared his prediction:

I fully expect in the years ahead the Volt to become a highly popular car and finally the roads of this country will growingly be populated with cars that can drive without gas. The dream is now a reality. We are starting to wean off of oil.

The votes are in

Chevrolet’s innovative extended-range electric vehicle—the Chevy Volt—has added to its trophy case by being named 2011 North American Car of the Year.

The is a unique industry recognition because instead of being chosen by just one media outlet or third-party organization, the North American Car of the Year recognition is determined by 49 of the top automotive journalists from across Canada and the U.S. As always, this year’s prize was announced just prior to the start of the North American International Auto Show in Detroit.

“It’s a great honor to be recognized as the North American Car of the Year,” said GM CEO Dan Akerson. “Since development began, we believed the Volt had the potential to transform the automotive industry. Today, the Volt is the first electric vehicle to win the prestigious North American Car of the Year award, and the first vehicle ever to receive the industry’s highest automotive, technology, and environmental recognitions.”

Those have included:

* Motor Trend 2011 Car of the Year
* Green Car Journal 2011 Green Car of the Year
* Car and Driver 10Best for 2011
* Ward’s AutoWorld 10 Best Engines for 2011
* AUTOMOBILE Magazine 2011 Automobile of the Year
* 2010 Breakthrough Technology, by Popular Mechanics

The Volt earned these kudos, along with plenty of consumer attention, primarily thanks to its innovative powertrain. The Chevy’s advanced lithium-ion battery back can provide Volt drivers with an EPA-estimated all-electric, emissions-free driving range of 35 miles. Then, if necessary, the car’s gasoline-powered onboard generator kicks in to deliver an extra 344 miles of “no anxiety” cruising.

“Being named the North American Car of the Year will help convince customers that the Volt is truly a breakthrough vehicle, delivering the benefits of electric driving without the range anxiety associated with pure electric vehicles,” added Akerson. “This is particularly important for vehicles like the Volt that feature significant new technologies.”

The award-winning 2011 Chevrolet Volt is on sale in select markets now and will roll out to the rest of the country later this year.

Video: Fifth Gear Reviews 2011 X3

Fifth Gear has reviewed the all new 2011 BMW X3, with particular emphasis on comparing it against the previous (1st gen) X3. See inside for Fifth Gear's reaction to the 2011 X3.

Final BMWactivatethefuture: “How We’ll Learn To Stop Worrying And Love The Future”

Woodcliff Lake, NJ, February 22, 2011— “How We’ll Learn To Stop Worrying And Love The Future,” the fourth and final chapter of BMW Documentaries’ groundbreaking web series Wherever You Want To Go, launches today .

In this finale, the experts are asked a simple, yet complex question: what is your dream transportation? The wide range of responses—which included everything from mono-wheeled, gyroscopically balanced vehicles, to adaptive automobiles that “breathe”, to teleportation devices—highlights the very real fact that the future of mobility will inevitably be personal.

The film posits that we are all at the forefront of a transportation revolution and that the future of mobility has not been this exciting since the transition from the horse and buggy to automobiles. This next phase of mobility will surely affect everyone including automotive owners, drivers, renters, riders and enthusiasts, and will therefore necessitate a global cooperative effort to embrace change. Individual vs. mass mobility and car ownership vs. car sharing will be among the many personal choices we will have to make in the future.

“How We’ll Learn To Stop Worrying And Love The Future” features Wired Editor-In-Chief Chris Anderson; Astronaut Buzz Aldrin; Futurist and conceptual designer for Blade Runner, Aliens and Tron, Syd Mead; Google VP Marissa Mayer; ZipCar founder Robin Chase; Treehugger.com founder Graham Hill; Ridelust.com editor-in-chief Mike Musto; Reinventing the Automobile co-author Lawrence Burns; BMW DesignWorks USA President Laurenz Shaffer; MIT Sloan Director of Automotive Professor Wai Chang; and Virgin Galactic President & CEO George Whitesides and others.

BMW Returned To the Super Bowl Broadcast Tonight With Two Clear Messages for America

Woodcliff Lake, NJ – February 6, 2011… BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW.

The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

“We have two clear messages we would like millions of Americans watching the Super Bowl to know about BMW,” said Dan Creed, Vice President, Marketing, BMW of North America. “Even in the depths of the recession, BMW continued to invest in America, and as the global benchmark for clean diesel technology, we’re challenging stereotypes to show our advanced diesels are part of the future.”

Both these messages will be carried through BMW’s marketing efforts throughout the year. The Super Bowl advertisements also mark the debut of actor Chris Pine from Star Trek in 2009 and Unstoppable in 2010 as the voice of BMW.

The commercial underscoring BMW’s commitment in America, dubbed Defying Logic, showcases the company as a significant contributor to the economy and a vital part of the American automobile manufacturing industry. It was filmed in BMW’s Spartanburg, South Carolina manufacturing facility where all BMW X3, X5 and X6 vehicles are produced and exported to 130 markets worldwide. The advertisement features the new BMW X3 vehicle, which was also designed in America and offers consumers 10 million unique configuration options.

Instead of actors, real-life BMW associates and citizens of the local community, including the Spartanburg High School football team, are featured in the commercial. In the ads, real plant associates note that during the height of the recession, BMW intensified its commitment to U.S. manufacturing with a $750 million plant expansion, as part of an overall $1 billion investment in its U.S. operations. BMW Group’s direct and indirect employment in America is more than 50,000 jobs.

Changes, the second commercial, takes a playful jab at America’s misperceptions of diesel and highlights BMW’s Advanced Diesel vehicles as a cleaner, high-performance, efficient alternative. The ad, set to David Bowie’s iconic melody “Changes,” depicts a truck driver bellowing black smoke, an older-model diesel vehicle sputtering up a hill, and pedestrians surrounded by clouds of filthy exhaust. In the spot, the BMW 3 Series Advanced Diesel makes a grand entrance highlighting its smooth, clean, efficient performance and powers away leaving them all in its dust.

The Super Bowl is one of the world’s most televised sporting events, reaching more than 100 million viewers in one night. BMW last advertised in the national broadcast of the Super Bowl in 2000. Both commercials aired in the second quarter and can be viewed on Facebook and YouTube Video commentary from Trudy Hardy, Manager, Marketing Communications and Consumer Events, BMW of North America, will also be available on

BMW is also running an interactive contest on Facebook tied to the BMW X3 Commitment in America Super Bowl advertisement. The contest, dubbed “The X3 Matchup,” gives viewers the opportunity to guess the configuration of the BMW X3 featured in the advertisement for a chance to win a Grand Prize two-year lease on the vehicle. In addition, the winner will receive a trip for two to BMW’s Spartanburg manufacturing facility to pick up their vehicle and attend a two-day performance driving school at the BMW Performance Center. BMW fans can enter on the BMW USA Facebook page (Facebook.com/BMWUSA) through Thursday, February 10.

The commercials were developed by kirshenbaum bond senecal + partners, the media buy was coordinated by UM and the online components were created by Dotglu.

COMMERCIALS BELOW:

EXTENDED VERSION:

Trudy Hardy, Manager of BMW Marketing Communications for BMWNA narrates one of the BMW super bowl ads and explains the meaning behind the ad spot - to highlight and emphasize BMW's commitment to the US market and its Spartanburg plant.

The BMW 535i Gran Turismo offers a new form of versatility and style as an extension of the 5-series line-up.

The 535i Gran Turismo is offered in both rear-wheel drive, and all-wheel drive (xDrive) layouts, and is powered by a 300-hp 3.0-liter turbocharged inline six-cylinder engine. An eight-speed automatic with manual shift control is the only transmission choice. Standard features include leather upholstery, dual-zone automatic climate control, an AM/FM/HD/CD audio system with 12 speakers, bi-xenon adaptive headlights, 18-inch alloy wheels and a panorama sunroof. The unique dual-access tailgate provides a small trunk-like opening, or a large liftgate for oversize items. Standard safety features include anti-lock brakes, electronic stability control, six airbags, LED brakelights, headlight washers and front and rear parking sensors; while more advanced safety features such as a lane-departure warning system, blind spot detection and night vision are optional.

For 2011, the xDrive all-wheel drive system is now available

The BMW 5-series puts an emphasis on the driving experience. Now starting its sixth generation, this mid-size luxury car remains a true sports sedan by delivering aggressive styling, precise handling and outstanding safety.

Initially available in rear-wheel drive only, the 528i features a new 240-hp 3.0-liter, inline-six engine mated to an eight-speed automatic transmission with Steptronic. Standard features include leatherette upholstery, dual-zone automatic climate control with active micro-filtration, a 12-speaker AM/FM/CD audio system, HD radio, Bluetooth, 17-inch alloy wheels, electric power steering, and iDrive control system with integrated owner's manual. Safety is provided by six airbags, active anti-whiplash front head restraints, electronic traction and stability control, anti-lock brakes, tire pressure monitoring and BMW Assist telematics. Debuting on the new 5-series, an optional Park Assistant system will steer the car into a parallel parking space.

The 528i has been completely redesigned for 2011.

Reviews

The BMW 5 Series is all-new for 2011. Virtually no hardware was carried over directly to the 2011 BMW 5 Series from the previous models. The all-new 2011 5 Series lineup includes the BMW 528i and BMW 535i with six-cylinder engines, and the BMW 550i with a V8

The BMW 335d delivers a special mix of sporting performance and clean fuel-efficient transportation. The 3-series sedan is the car that defines 'sport sedan,' and the benchmark every luxury car maker from Acura to Volvo aims at when it develops an entry-level luxury sport sedan.

The rear-wheel drive 335d sedan is powered by a 3.0-liter, twin turbo, inline six-cylinder advanced diesel engine that puts out 265 horsepower and 425 pound-feet of torque. A six-speed automatic is the only transmission choice. This combination provides 0-60 acceleration in 6.0 seconds (BMW AG test results), while delivering an impressive 36 mpg on the highway. Standard safety features include six airbags, four wheel anti-lock disc brakes with adaptive brakelights, bi-xenon headlights, active anti-whiplash head restraints, electronic traction and stability control and run-flat tires.

The 335d is unchanged for 2011.

Reviews

The BMW 3 Series cars are the quintessential BMWs. They accelerate, turn and stop with remarkable agility and balance, without seriously compromising comfort or common sense. The 3 Series sedans define the term sports sedan and remain an aspirational target for every luxury automaker, from Acura to Volvo

The BMW 328i delivers a special mix of sporting performance, practicality and European luxury in a compact package. It's the car that defines 'sport sedan,' and the benchmark every luxury car maker from Acura to Volvo aims at when it develops an entry-level luxury sport sedan.

The rear-wheel drive 328i is available in coupe, sedan, wagon and cabriolet bodies, while the xDrive all-wheel drive system is available in coupe, sedan and wagon only. Power is provided by a 3.0-liter inline six-cylinder engine that puts out 230 horsepower and 200 pound-feet of torque. A six-speed manual transmission is standard on all variations, with a six-speed automatic transmission optional. Standard safety features include six airbags, four-wheel ABS disc brakes with adaptive brakelights, traction and stability control, active anti-whiplash head restraints, as well as automatic pop-up roll-over protection on the convertible.

For 2011, the 328i sedan and wagon are unchanged, but the coupe and cabriolet have received a mid-cycle refresh with new front and rear fascias and lights.

Reviews

Inspired by the BMW 2002, the 1-series redefines the entry-level luxury vehicle with typical BMW refinement and balanced performance.

The rear-wheel drive 135i is available as either a coupe or convertible. The 135i is powered by a twin-turbo, 300-hp, 3.0-liter inline six-cylinder engine mated to either a six-speed manual transmission or a new seven-speed double-clutch transmission with steering wheel paddle shifting. Standard safety features include six airbags on the coupe, four on the convertible, anti-lock brakes, adaptive xenon headlights, adaptive brake lights, stability and traction control and run-flat tires with pressure monitoring. The 135i features the usual BMW creature comforts such as a 10-speaker audio system, auxiliary input jack, power sunroof (coupe only), automatic climate control, wood trim, leather wrapped steering wheel and multi-way adjustable front seats.

For 2011, the previous N54 twin-turbo engine has been replaced by a new N55 single turbo engine with Valvetronic that produces the same amount of power, with more efficiency; also, a new harman/kardon sound system is optional

The BMW 1 Series was designed to deliver the sporty dynamics of rear-wheel drive, agile handling, powerful engines and seating for four, all those attributes we've come to expect from the Bavarian automaker, in a smaller, less costly package than its other models. Inspiration for the 1 Series came from the BMW 2002 of some 40 years ago


acura-tl-001.JPG (217510)	acura-tl-002.JPG (217511)	acura-tl-003.JPG (217512)	audi-ttrs-001.JPG (217513)	audi-ttrs-002.JPG (217514)

audi-ttrs-003.JPG (217515)	cadillac-cts-v-002.JPG (217516)	cadillac-cts-v-003.JPG (217517)	chevrolet-camaro-001.JPG (217518)	chevrolet-camaro-003.JPG (217519)

chevrolet-camaro-pacecar-001.JPG (217520)	chevrolet-camaro-pacecar-002.JPG (217521)	chevrolet-camaro-pacecar-003.JPG (217522)	chevrolet-camaro-zl1-001.JPG (217523)	chevrolet-camaro-zl1-003.JPG (217524)

Small on the outside, big on the inside.

February 22, 2011 The future is cities and cities are getting smaller. These futurecities will have lots of needs, and many of those will be related to sustainable living, and fifty years ago, the visionary Sir Alec Issigonis concepted and delivered a car that would change the world forever.
Hey, tough times build big ideas, and the time has come once more for a concept that addresses a future where limited resources - both in terms of energy and urban space - will become a simple fact of life. .

Enter the MINI Rocketman concept: a vision for future-forward urban mobility from MINI. If the concept seems familiar - fuel efficient car filled with creative solutions to allow the maximum amount of room inside taking up the minimum space outside - that's because its born out of the core MINI philosophy.
The philosophy of 1959, built for 2011 and beyond.
This beauty's set to take center stage at the International Geneva Motor Show from March 1st to the 13th, with a throwback to classic Mini exterior dimensions, and a technological skillset ready for next-generation urban mobility. They call this one a "3+1" seater - meaning that 4 can be done, 3 in total comfort, and 1+1 if serious sport is what's in store.

Clocking in at a touch longer than 3 meters, the MINI Rocketman Concept is all about bringing a MINI mobile lifestyle - true to the fundamental ideals of Sir Alec's Creative Use of Space - to the cities of the future.
Alongside a fresh interpretation of unmistakable MINI design features, the concept uses technology to create unique solutions in body and interior design.

Future-forward carbon construction, with a striking surface structure visible throughout the car, forms the basis of a design that allows for unprecedented flexibility in design options. Recent development allows MINI to maintain modern safety standards while delivering design freedom to engineers and draftsman that make for an improbably sharp looking vision of the future.
The car's a lot of fun to look at, and when it's time for everyone to pile in and head out for a spin? That's when the real fun begins: the doors are pretty wild. They don't swing on a hinge like your average set of side doors, instead gliding forward - accompanied by their sills - as they swing away from the body, allowing for way more room to work with when jumping in. This makes things especially nice when headed for the backseat, or when dealing with tight parking spaces.

18-inch wheels and that characteristic upper belt line, with a wrap-around greenhouse of a roof resting atop a newly svelte frame plays host to a powerful silhouette and an innovative light concept that brings everything to life.
A solid glass roof is segmented by illuminated braces to re-create the look of Britain's Union-Jack. When not illuminated, the longitudinal, horizontal and diagonal braces glow porcelain white. In darkness the integrated optical fibers give the interior of the MINI Rocketman Concept a rich, ambient illumination.

This cockpit LED lighting can be set to different schemes according to the vibe you're after: settings for sport driving (more lean and driver-focused), for lounging (bringing the whole cabin to life), or for illuminating the whole ride - inside and out - are available.
Out back, the downward-opening tailgate of the classic Mini is reimagined as a cargo solution: the drawer concept maximizes interior, keeping the outside neatly wrapped.
Despite the new format, this MINI remains true to its bloodline. More than 50 years ago, the brand's first car triggered a revolution in automobile history. The classic Mini met the needs of urban mobility more comprehensively than any vehicle ever before, while at the same time offering the sport and individual style that set the seal on its legendary status.
After all, it seemed the best way forward was to go back again...
With a heart from 1959, the MINI Rocketman Concept is the right car at the right time.

Behind the wheel it's not just about economy of space, but also economy of movement. All entertainment and navigation functions (including MINI Connected) can be operated via switches on the steering wheel of the MINI Rocketman Concept Car, allowing the driver to select, switch and scroll quickly and intuitively - with both hands on the steering wheel. The quality of these functions is further enhanced by high-resolution 3D graphics in the full-color display.

. . The MINI Rocketman Concept once again brings the traditional principles of the classic Mini onto the road, informed by breathtaking innovation.

opel&bmw&mercedes&mini cooper

The 2010 Geneva Motor Show has opened its doors to the press preview days. Neutral territory for automakers from France, Italy and Germany, the 80th annual recurrence of the event saw the unveilings of a number of showcars and production vehicles. Among the highlights were the Bertone Pandion, Pininfarina Duettottanta, Mercedes F800 Syle, Citroen Survolt and Opel Flextreme GT/E concepts, and the BMW 5 Series, Nissan Juke, Mini Countryman and Volvo S60 production debuts

Pininfarina Duettottanta concept	Mercedes F800 Style concept	Opel Flextreme GT/E concept
Bertone Pandion concept	Peugeot SR1 concept	Porsche 918 Spyder concept
BMW 5 Series	Nissan Juke	Mini Countryman
Citroen Survolt concept	Lexus CT 200h	Volvo S60
Alfa Romeo Giulietta	Hyundai i-Flow concept	Opel Meriva
Audi A1	'5 by Peugeot' concept	Citroen DS High Rider concept
Kia Sportage	Honda 3R-C concept	Hispano Suiza
Proton Emas Hybrid concept by Giugiaro	Renault Wind	Porsche Cayenne and Volkswagen Touareg
Dacia Duster	Mazda5	Mitsubishi ASX
Seat IBE concept	I.DE.A Sofia concept	Renault Megane CC