General Motors has introduced its own infotainment system to battle Ford’s AppLink and Toyota’s recently unveiled Entune system. Chevrolet Mylink will add stereo audio streaming and wireless control of smart phones, building on the voice-activated Bluetooth hands-free calling capability already offered in most Chevy vehicles. Users will also be able to access apps through either the steering wheel controls or the console-mounted touchscreen. The system will make its debut on the 2012 Volt and Equinox“There is a new generation of car buyers who don’t want to settle for mass market radio,” said Rick Scheidt, vice president of Chevrolet Marketing. “They want to create their own individual stations and have access to them wherever they are. Chevrolet vehicles have offered customers the ability to use portable media devices since 2006 and the introduction of MyLink takes media personalization to a new level.”
Initially, only Stitcher and Pandora will be available, but more apps will follow later this year. The system also provides voice-control functionality via Nuance. MyLink will also be available with PowerMat’s inductive charging system, which will prevent your Bluetooth-tethered phone running out of juice.
MyLink retains all the capabilities of today’s entertainment units, including AM/FM/XM tuners, CD player with MP3 playback, auxiliary and USB inputs. But, Karl Stracke, vice president for Global Product Engineering, says, “These are the essentials and we’re building from there.”
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